Friday, May 25, 2012

Business Article Marketing: How It Works | Article Directory Blog

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If you?re interested in using article marketing, most likely you have a business with a website, and you?d like to draw more viewers or customers to your site. When you do business article marketing, you will write and submit articles that teach readers how to do things associated with your field.

You may be wondering, why would a publisher want to publish your article? What does he have to gain from that?

Imagine how many websites are on the internet?there are tons! Each of these websites needs to publish content so that they have something to show their visitors. Also, having quality content on a website increases the value of the site in Google?s eyes.

There are other online publishers than just website owners?there are also people who publish ezines. Ezine editors need content on a regular basis, because they are sending out email newsletters every week or so.

When you receive an ezine in your inbox, there may be one or two articles in there. The articles bring value to the ezine?ezine editors really need the content. A person is very likely to read the articles in an email newsletter, because there is not a whole lot of other content to distract them. The content has been cherry picked for them, and it is likely that it is of interest to them.

So, if you submit your article and it is published in an ezine, it is basically delivered straight to the inbox of potentially tens of thousands of people who are interested in your niche. You could not ask for a better audience!

You might be wondering why a website owner or ezine editor doesn?t write his or her own content?

Well, he may not have the writing skills, or he may not have English has his first language. She may not have the time or the inclination, or maybe she doesn?t know enough about the subject matter to write intelligently about it.

Whatever the case, the publisher would rather use a well-written article that someone else has created. By publishing content from multiple authors, they will also end up with an interesting diversity in writing styles that can be attractive to their readers.

What do you get out of article marketing?

As the author of an educational article, you get many rewards:

First, article marketing can improve your website?s search engine ranking for specific words or phrases that your potential customers are typing into search engines. A high ranking in Google (and the other search engines) translates into more visitors being funneled into your website. That is the biggest payoff that a website owner receives from doing article marketing, but it?s not the only one?.

Your articles also bring attention to you as an knowledgeable person in your field. A well-written article can inspire trust in a reader, and a reader who trusts you is more likely to purchase your products or services.

Your articles can also direct ?traffic? to your website, straight from the article. Each article that you submit will list you as the author in an area called the ?resource box?. You get to write your own resource box, so you decide what you?ll say about yourself and your business.

The resource box is your one place where you can actively toot your own horn and try to get the reader to enlist your services or visit your website. It?s also the only spot in the article submission where you can list your website address as a clickable link.

As you can see, submitting free reprint articles is a win-win situation for both the publisher and the author. It?s all above board?the publishers really need and want the content, and they personally select the content that they deem appropriate for their site. As the author, you get the benefit of marketing your website and also establishing yourself as an expert in your niche.

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Digital agency for development of internet based products

/groups/ibentwhyapple/search/index.rss?tag=hotlist/groups/ibentwhyapple/search/?tag=hotWhat?s HotHotListHot!?tag=hot379/groups/ibentwhyapple/sidebar/HotListwiki2012-05-25T01:54:12+00:00groups/ibentwhyapple/wiki/653f9FalseHow To Build Muscle /groups/ibentwhyapple/wiki/653f9/How_To_Build_Muscle_.htmlUnauthenticated UserTODO: Last updateHow To Build Muscle Any dust that travels by way of the filter ends up back within your living space and is often incredibly troublesome to allergy su...Trueunauthenticated2012-05-25T01:54:12+00:00wiki2012-05-24T09:15:15+00:00groups/ibentwhyapple/wiki/welcomeFalseForeign exchange Trading Software application - Everything You need to Know M?bel M?bel/groups/ibentwhyapple/wiki/welcome/Foreign_exchange_Trading_Software_application__Everything_You_need_to_Know_Mobel_Mobel.htmlUnauthenticated UserTODO: Last updateForeign exchange Trading Software application - Everything You need to Know M?bel M?belm?bel sonderposten | arbeitszimmerm?bel | badm?bel | babym?bel | bett | dielenm?bel | m?bel freizeit | gastrom?bel bistrom?bel | m?bel...Trueunauthenticated2012-05-24T09:15:15+00:00weblog2012-05-24T02:48:32+00:00groups/ibentwhyapple/weblog/4315dFalseAn Old-Fashioned Coffee Klatch/groups/ibentwhyapple/weblog/4315d/An_OldFashioned_Coffee_Klatch.htmlUnauthenticated UserTODO: Last updateAn Old-Fashioned Coffee Klatch Back in the dim and dusty past, women didn't hold jobs outside the home. I know that is hard to believe, but it is true. One income was sufficient ...Trueunauthenticated2012-05-24T02:48:32+00:00Added tag - 2012unauthenticatedUnauthenticated User2012-05-20 11:14:20+00:002012-05-20 11:14:20addTag5wiki2012-05-20T11:13:38+00:00groups/ibentwhyapple/wiki/4a2b0Falseholiday greece/groups/ibentwhyapple/wiki/4a2b0/holiday_greece.htmlUnauthenticated User1 updatesholiday greece Holiday Greece - Features travel information, hotel guide, island descriptions, and handling services in Greece. Falseunauthenticated2012-05-20T11:13:38+00:00wiki2012-05-18T18:08:14+00:00groups/ibentwhyapple/wiki/09e21FalseUmar Khan/groups/ibentwhyapple/wiki/09e21/Umar_Khan.htmlUnauthenticated UserTODO: Last updateUmar Khan Umar Khan is a British pop Musician, Pianist and Singer-songwriter. You can also follow the official Umar Khan Twitter account, for updates on his m...Trueunauthenticated2012-05-18T18:08:14+00:00hot/groups/ibentwhyapple/search/index.rss?sort=modifiedDate&kind=all&sortDirection=reverse&excludePages=wiki/welcomelist/groups/ibentwhyapple/search/?sort=modifiedDate&kind=all&sortDirection=reverse&excludePages=wiki/welcomeRecent ChangesRecentChangesListUpdates?sort=modifiedDate&kind=all&sortDirection=reverse&excludePages=wiki/welcome0/groups/ibentwhyapple/sidebar/RecentChangesListmodifiedDateallRecent ChangesRecentChangesListUpdateswiki/welcomeNo recent changes.reverse5search

A digital agency is effectively regarded as a business which delivers high services for the technical as well as creative development of products that are internet based. These services efficaciously range from web design and email marketing to ecommerce design. A digital agency is specifically specialized in the fields like viral campaigning, search engine optimization, banner advertising, podcasting, mobile application, widget development and social application. This agency effectually differs from the traditional kinds of advertising and marketing agency. These digital agencies are also specialized and support the initiatives of business that are basically focused upon the selling services or products to consumers and the other industries or businesses and entities of government.

The new evolvements of digital agency

The internet plays a vital role in lives of people by providing them the needed information and brings them together as well. Nearly whatever we carryout is highly governed by the computers. As a result one can find several businesses online in order to make more and more customers to discover them. Marketing via an internet plays a different role as compared to the traditional marketing. Online marketing have incredibly changed the marketing prospectus. Digital agency marketing can provide one the most desirable ecommerce design as well as other related solutions. A digital agency possesses a high expertise and can eminently solve any kind o f online issue. They are capable to boost the brand of a client and maximize its online presence. They make use of the contemporary methods and tools of marketing. There are array of services that are provided by digital agencies to their elite clients.

All about digital agency and ecommerce design

Digital agency can provide a client the best possible ecommerce design to improve his or her business. They in addition can offer web designs and developments in order to help a client have an eye catching appearance online. They make a website with much easier navigation to help users get the ultimate benefit of it. There are extremely talented developers and designers working in digital agencies to ensure that they provide the most creative and highest quality designs of websites to their customers. They also provide an optimal search engine optimization or SEO. This is a marvelous technique of marketing online that assuredly gives a website to achieve a viable search engine ranking. They see that a website is easily detected and ranked by top search engines of the era namely Yahoo, Google and MSN etc. Besides, digital agencies see that they create a perfect backlinks on the other website that are relevant and submit a website to web directories to flawlessly meet the optimization needs. The digital agencies also provide a significant presence in social media like Facebook, YouTube and Twitter. This provides a website owner much exposure and ensures that the customers are achieving the needed support online and the viable feedbacks from the other people. A digital agency considerably analyzes the brand performance of their customers on daily, weekly or even monthly basis in order to give in-depth knowledge of their potential customers.

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Family labels framed similarly across cultures

Descriptions of kin reflect trade-off between simplicity and utility

Web edition : 2:26 pm

Scientists may have found a couple of principles of relativity in family trees from different cultures.

Kin connections get defined in a dizzying number of ways from one language to another. But a new study, conducted by cognitive scientists Charles Kemp of Carnegie Mellon University in Pittsburgh and Terry Regier of the University of California, Berkeley, uncovers what may be universal rules of thumb for thinking about connections among relatives ? and perhaps about other categories.

Terms used to describe kinship in languages from Africa to the Americas neatly balance between two opposing principles, Kemp and Regier report in the May 25 Science.

?Kinship systems achieve a near-perfect trade-off between simplicity and usefulness,? Kemp says.

Some languages veer more toward simplicity in defining kin relations, and others pack in more information, but not so much that each concern isn?t efficiently addressed, the researchers find in a new mathematical analysis of words describing family relationships.

The study shows that verbal communication places general limits on how people think about categories, including kin relationships, psycholinguist Stephen Levinson comments in the same issue of Science. Cultural forces, such as whether descent is traced through the mother?s or father?s side of the family, shape specific kin systems, adds Levinson, of the Max Planck Institute for Psycholinguistics in Nijmegen, Netherlands.

Simple yet informative terms work best for more concrete categories, such as kin relations and colors, remarks anthropologist Doug Jones of the University of Utah in Salt Lake City. Pairs of relatives, for instance, can be distinguished by distinctive features, such as sex for sisters and brothers. Single, distinguishing features can be tough to find for members of other categories, say for closely related animals such as deer and elk, Jones says.

Using complete sets of kin terms previously collected from 487 languages by another researcher, Kemp and Regier calculated that existing ways of communicating about kinship among speakers of different languages represent a tiny portion of possible ways to classify family relationships.

Based on the length of each language?s definitions for kin terms and the ability of those terms to specify intended individuals, the scientists calculate that cultures consistently devise words for various types of relatives that are fairly easy to understand but still informative. The balance between these principles typically tips in one direction or the other.

In English, for instance, the term ?uncle? refers to a father?s brother, a mother?s brother, a mother?s sister?s husband and a father?s sister?s husband. In other languages, more intricate terminology for ?uncle? conveys more specific information by denoting relatives only on the mother?s or the father?s side, sometimes over two or more generations.

Kemp and Regier plan to use their mathematical approach to examine whether color terms in different languages maximize listeners? ability to identify hues similar to those intended by speakers.


Found in: Humans

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Thursday, May 24, 2012

Two more ways to divert money from public schools (Offthekuff)

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The winner of 'American Idol' is ...

By Craig Berman, TODAY.com contributor

Mario Anzuoni / Reuters

Finalists Phillip Phillips and Jessica Sanchez on the season finale.

?American Idol? voters sure love guys with guitars.?Phillip Phillips continued the dominance of the guys on the show, winning the season 11 title and the million-dollar recording contract that goes with it. The normally laid-back singer was overwhelmed when host Ryan Seacrest announced the results, breaking down midway through his performance of ?Home? and leaving the stage to hug his parents.

It was a rare misstep for the former pawn shop worker from Georgia, who was never announced as one of the lowest vote-getters at any point. Though his voice lacked the power and range of some of the other finalists and he battled health problems throughout the season, he was the most contemporary of the contenders and should have a big seller with that first single.

Jessica Sanchez finished second, continuing an ?Idol? trend. No woman has won the show since Jordin Sparks in season six, and if the folks behind the show want to change that next year, they should probably avoid selecting the same types of singers to compete each season.

The two-hour, seven-minute finale took its time getting to that final envelope, with the decision made by a record 132 million votes. The show used some of those 127 minutes to make fun of the judges (though it largely spared the contestants, except for one early audition montage), and there were the usual live performances featuring selected contestants sharing the stage with music legends.

Mark Davis / Getty Images

Phillip sang with John Fogerty, breaking out the Creedence Clearwater Revival hits ?Have You Ever Seen the Rain?? and ?Bad Moon Rising.? If the post-"Idol" career doesn?t go as expected for the new champ, he?s got a future in a CCR or Dave Matthews cover band for sure.

Jessica, meanwhile, got original "Dreamgirl" Jennifer Holliday for ?I Am Telling You I?m Not Going.? It was one of the best performances of the season, though sadly for Jessica it came after the votes were already counted.

In addition, Joshua Ledet sang with ?the biggest inspiration of my life,? season three champion Fantasia Barrino, a duet that likely shattered glass throughout the greater Los Angeles area. Skylar Laine got Reba McEntire as her partner, and Hollie Cavanagh sang with Jordin Sparks. ?

For the group numbers, Chaka Khan came onstage with the women, while the legendary Neil Diamond joined the men and thrilled Red Sox fans everywhere by performing ?Sweet Caroline.?

And that?s not all! Viewers saw the first ?Idol? proposal in history, as Diana DeGarmo (season three finalist) said yes to Ace Young (season five seventh-place finisher). There was also a Bee Gees tribute from the ?Idol? guys, and Rihanna performed without a wardrobe malfunction or lyrics that caused the Fox censors to faint with worry. Jane Lynch was also spotted rocking out in the stands to the Chaka Khan set. Maybe there?s a ?Glee? guest appearance in her future.

Other notable moments in the finale:

  • Ford did wind up giving Phillip a car despite his bailing on most of the promotional videos. Also getting new wheels were Jessica, Phillip?s brother-in-law and Jessica?s family friend/music mentor. However, Ford did not pull an Oprah and give everyone in the audience a car.
  • The ?Idol? finalists showed that you can sing the phone book, as Randy Jackson always says, but it?s not exactly something that cries out for an iTunes download.
  • ?Idol? showed that it can indeed survive without J.Lo as a judge, as she was absent for a good portion of the broadcast to get ready for her two-song set.
  • Steven Tyler also took the stage along with Aerosmith for two tunes. Apparently, Randy, who was the only judge not to perform, doesn't have much pull with his former bandmates. Those Journey days must seem like they happened a very long time ago. Oh, wait. They did.

What did you think of the finale show? Which performance was the best? Share your thoughts on our Facebook page!

Did the right singer win?

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Hedi Slimane keeping first YSL resort line for buyers' eyes only

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Wednesday, May 23, 2012

Deterring signals: Tobacco plants advertise their defensive readiness to attacking leafhoppers

Deterring signals: Tobacco plants advertise their defensive readiness to attacking leafhoppers [ Back to EurekAlert! ] Public release date: 23-May-2012
[ | E-mail | Share Share ]

Contact: Ian T. Baldwin
baldwin@ice.mpg.de
435-703-4029
Max Planck Institute for Chemical Ecology

Like blood-sucking insects, herbivores evaluate their host's readiness for defense

This press release is available in German.

Tobacco: actually pretty bad food for leafhoppers

Empoasca sp. is not a typical pest of wild tobacco (Nicotiana attenuata). When this plant grows in its natural habitats in North America, however, it is attacked by tobacco hornworm larvae (Manduca sexta). This specialist insect is resistant to the toxic nicotine, which the plant produces as a defense against its enemies. When researchers from the Max Planck Institute for Chemical Ecology used particular transgenic plants in field experiments, they noticed that these plants were heavily infested with Empoasca leafhoppers in comparison to wild-type plants. In the particular transgenic plants used in this study, a certain gene, lox3, had been switched off which is essential for the production of jasmonic acid. Due to their inability to produce jasmonates, the plants could not activate their defenses against herbivores, because their hormonal signaling cascades were interrupted. The result of this deficiency was visible and had been expected: a heavy infestation by tobacco hornworm larvae. The occurrence of leafhoppers, however, was a surprise, because these insects are not a part of the plant's normal herbivore community. The scientists speculated that these insects which are common pests of agricultural crops may have been able to evaluate the defensive potential of their host plants before the plants could activate the production of their defenses.

Leafhoppers evaluate jasmonate-based signaling

To test this hypothesis, the scientists produced different transgenic tobacco lines and used them in field experiments. In six lines, the expression of specific enzymes involved in jasmonate production was blocked or the perception of the jasmonate signal was inhibited, and in three lines the production of jasmonate-elicited toxins was interrupted. The individual genes were switched off by using the inverted-repeat gene-silencing technique. Together with control plants, all lines were grown in their natural habitat, the Great Basin Desert in Utah, USA.

Leafhoppers were attracted by growing alfalfa (Medicago sativa), one of their favorite host plants. When the alfalfa plants were highly infested, they were cut down to motivate the leafhoppers to move into the tobacco field, which was adjacent to the alfalfa field. The following parameters were recorded: The prevalence and intensity of leaf damage on the individual lines and control plants, the corresponding jasmonate levels, the concentration and the occurrence of defense toxins, and finally the release of specific volatiles to indirectly fend off herbivores. Experiments conducted in the glasshouse back in Jena, Germany, were designed to quantify Empoasca leaf damage on transgenic plants, whose inability to produce jasmonate had been compensated for by applying jasmonate on their leaves. "We were able to demonstrate that leafhoppers' preferred to feed on plants that were incapable of jasmonate signaling. Whether other defense substances, such as the toxin, nicotine, or digestion inhibitors, were present or not, was entirely irrelevant," says Mario Kallenbach, who carried out these experiments.

The Leafhoppers could be used as "bloodhounds" to identify natural mutants in wild tobacco populations

These results demonstrated that Empoasca leafhoppers select their food plants after probing the leaves using their mouthparts to find out whether plants are ready for defense. Or more precisely: whether the jasmonate-based hormonal system responsible for signaling herbivory and initiating defenses is functional or even present. If this is the case, the insect leaves the plant and causes no further damage. If jasmonate-signaling is defective, the plant is selected for feeding (see pictures). Interestingly, like prostaglandins, jasmonates belong to the family of oxygenated fatty acid derivatives and the leafhoppers' behavior resembles that of blood-sucking mosquitoes which explore their potential hosts' functional or non-functional prostaglandin-regulated defense signals after they bite but before they start to take a blood meal. It is still unclear, however, what leafhoppers exactly detect when they probe the plants.

Hence, Empoasca feeding damage to individual plants in native plant populations could be an indicator of natural genetic variation in defense responses. Therefore, the scientists studied three different naturally grown Nicotiana attenuata populations ? a total of about 700 plants ? over a period of two field seasons. They examined Empoasca damage in every single plant and found six infested plants. These plants were treated with oral secretions of the tobacco specialist Manduca sexta (tobacco hornworm), a treatment which triggers jasmonate-signaling. As a result, these plants showed a significantly lower jasmonate accumulation than uninfested control plants. Seeds of these plants were germinated and the offspring were again tested ? with the same result. "Empoasca has identified for us valuable natural mutants for further experiments," says Ian Baldwin, leader of the study.

Because Nicotiana attenuata uses fires to synchronize its germination from long-lived seed banks to grow in dense populations characterized by intense intraspecific competition and variable herbivore pressures, the scientists hypothesize that growth-defense tradeoffs are likely severe for this plant species, and these tradeoffs likely provide the selective pressure to maintain these JA-signaling mutants occurring in native populations ? despite the clear disadvantages of being defense-impaired. "Once we have completed the sequencing of the Nicotiana attenuata genome, we will characterize in greater detail these JA-signaling mutants and are excited to see which genetic variations we will find", Ian Baldwin continued.

Nicotiana attenuata: Model plant for ecological and agricultural studies

The native tobacco plant Nicotiana attenuata is a model system studied in the Department of Molecular Ecology to scrutinize ecological interactions. By studying how this native plant has adapted to life in its ecological niche, the scientists hope to find means of increasing the ecological sophistication of our agricultural crops and develop lower input and more sustainable agricultural practices. The study presented here shows that the use of transgenic plants in field experiments is crucial for gaining new insights in the complexity of chemical and ecological interactions. [JWK/AO]

###

Original publication:

Mario Kallenbach, Gustavo Bonaventure, Paola A. Gilardoni, Antje Wissgott, Ian T. Baldwin: Empoasca leafhoppers attack wild tobacco plants in a jasmonate-dependent manner and identify jasmonate mutants in natural populations. Proceedings of the National Academy of Sciences USA, Early Edition, May 21, 2012, DOI: 10.1073/pnas.1200363109

Further Information:

Prof. Dr. Ian T. Baldwin, baldwin@ice.mpg.de, +49 3641 57-1101, +1 435 703 4029

Picture Requests:

Angela Overmeyer M.A., +49 3641 57-2110, overmeyer@ice.mpg.de or download from http://www.ice.mpg.de/ext/735.html

See also related former press release on "Survival Strategies in Nature" - http://www.ice.mpg.de/ext/fileadmin/extranet/common/documents/press_releases/Pressem_Kessler2004_en.pdf



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?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Deterring signals: Tobacco plants advertise their defensive readiness to attacking leafhoppers [ Back to EurekAlert! ] Public release date: 23-May-2012
[ | E-mail | Share Share ]

Contact: Ian T. Baldwin
baldwin@ice.mpg.de
435-703-4029
Max Planck Institute for Chemical Ecology

Like blood-sucking insects, herbivores evaluate their host's readiness for defense

This press release is available in German.

Tobacco: actually pretty bad food for leafhoppers

Empoasca sp. is not a typical pest of wild tobacco (Nicotiana attenuata). When this plant grows in its natural habitats in North America, however, it is attacked by tobacco hornworm larvae (Manduca sexta). This specialist insect is resistant to the toxic nicotine, which the plant produces as a defense against its enemies. When researchers from the Max Planck Institute for Chemical Ecology used particular transgenic plants in field experiments, they noticed that these plants were heavily infested with Empoasca leafhoppers in comparison to wild-type plants. In the particular transgenic plants used in this study, a certain gene, lox3, had been switched off which is essential for the production of jasmonic acid. Due to their inability to produce jasmonates, the plants could not activate their defenses against herbivores, because their hormonal signaling cascades were interrupted. The result of this deficiency was visible and had been expected: a heavy infestation by tobacco hornworm larvae. The occurrence of leafhoppers, however, was a surprise, because these insects are not a part of the plant's normal herbivore community. The scientists speculated that these insects which are common pests of agricultural crops may have been able to evaluate the defensive potential of their host plants before the plants could activate the production of their defenses.

Leafhoppers evaluate jasmonate-based signaling

To test this hypothesis, the scientists produced different transgenic tobacco lines and used them in field experiments. In six lines, the expression of specific enzymes involved in jasmonate production was blocked or the perception of the jasmonate signal was inhibited, and in three lines the production of jasmonate-elicited toxins was interrupted. The individual genes were switched off by using the inverted-repeat gene-silencing technique. Together with control plants, all lines were grown in their natural habitat, the Great Basin Desert in Utah, USA.

Leafhoppers were attracted by growing alfalfa (Medicago sativa), one of their favorite host plants. When the alfalfa plants were highly infested, they were cut down to motivate the leafhoppers to move into the tobacco field, which was adjacent to the alfalfa field. The following parameters were recorded: The prevalence and intensity of leaf damage on the individual lines and control plants, the corresponding jasmonate levels, the concentration and the occurrence of defense toxins, and finally the release of specific volatiles to indirectly fend off herbivores. Experiments conducted in the glasshouse back in Jena, Germany, were designed to quantify Empoasca leaf damage on transgenic plants, whose inability to produce jasmonate had been compensated for by applying jasmonate on their leaves. "We were able to demonstrate that leafhoppers' preferred to feed on plants that were incapable of jasmonate signaling. Whether other defense substances, such as the toxin, nicotine, or digestion inhibitors, were present or not, was entirely irrelevant," says Mario Kallenbach, who carried out these experiments.

The Leafhoppers could be used as "bloodhounds" to identify natural mutants in wild tobacco populations

These results demonstrated that Empoasca leafhoppers select their food plants after probing the leaves using their mouthparts to find out whether plants are ready for defense. Or more precisely: whether the jasmonate-based hormonal system responsible for signaling herbivory and initiating defenses is functional or even present. If this is the case, the insect leaves the plant and causes no further damage. If jasmonate-signaling is defective, the plant is selected for feeding (see pictures). Interestingly, like prostaglandins, jasmonates belong to the family of oxygenated fatty acid derivatives and the leafhoppers' behavior resembles that of blood-sucking mosquitoes which explore their potential hosts' functional or non-functional prostaglandin-regulated defense signals after they bite but before they start to take a blood meal. It is still unclear, however, what leafhoppers exactly detect when they probe the plants.

Hence, Empoasca feeding damage to individual plants in native plant populations could be an indicator of natural genetic variation in defense responses. Therefore, the scientists studied three different naturally grown Nicotiana attenuata populations ? a total of about 700 plants ? over a period of two field seasons. They examined Empoasca damage in every single plant and found six infested plants. These plants were treated with oral secretions of the tobacco specialist Manduca sexta (tobacco hornworm), a treatment which triggers jasmonate-signaling. As a result, these plants showed a significantly lower jasmonate accumulation than uninfested control plants. Seeds of these plants were germinated and the offspring were again tested ? with the same result. "Empoasca has identified for us valuable natural mutants for further experiments," says Ian Baldwin, leader of the study.

Because Nicotiana attenuata uses fires to synchronize its germination from long-lived seed banks to grow in dense populations characterized by intense intraspecific competition and variable herbivore pressures, the scientists hypothesize that growth-defense tradeoffs are likely severe for this plant species, and these tradeoffs likely provide the selective pressure to maintain these JA-signaling mutants occurring in native populations ? despite the clear disadvantages of being defense-impaired. "Once we have completed the sequencing of the Nicotiana attenuata genome, we will characterize in greater detail these JA-signaling mutants and are excited to see which genetic variations we will find", Ian Baldwin continued.

Nicotiana attenuata: Model plant for ecological and agricultural studies

The native tobacco plant Nicotiana attenuata is a model system studied in the Department of Molecular Ecology to scrutinize ecological interactions. By studying how this native plant has adapted to life in its ecological niche, the scientists hope to find means of increasing the ecological sophistication of our agricultural crops and develop lower input and more sustainable agricultural practices. The study presented here shows that the use of transgenic plants in field experiments is crucial for gaining new insights in the complexity of chemical and ecological interactions. [JWK/AO]

###

Original publication:

Mario Kallenbach, Gustavo Bonaventure, Paola A. Gilardoni, Antje Wissgott, Ian T. Baldwin: Empoasca leafhoppers attack wild tobacco plants in a jasmonate-dependent manner and identify jasmonate mutants in natural populations. Proceedings of the National Academy of Sciences USA, Early Edition, May 21, 2012, DOI: 10.1073/pnas.1200363109

Further Information:

Prof. Dr. Ian T. Baldwin, baldwin@ice.mpg.de, +49 3641 57-1101, +1 435 703 4029

Picture Requests:

Angela Overmeyer M.A., +49 3641 57-2110, overmeyer@ice.mpg.de or download from http://www.ice.mpg.de/ext/735.html

See also related former press release on "Survival Strategies in Nature" - http://www.ice.mpg.de/ext/fileadmin/extranet/common/documents/press_releases/Pressem_Kessler2004_en.pdf



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'What to Expect..' stars in London for UK premiere

LONDON (AP) ? The stars of the romantic comedy "What to Expect When You're Expecting" had plenty of praise for each other ? and a warning about making out on the hood of a car ? during the film's British premiere in London on Tuesday.

Cameron Diaz, Chace Crawford and Matthew Morrison, Anna Kendrick and Rodrigo Santoro were among the actors who walked the red carpet at the British Film Institute's IMAX theater.

The film ? inspired by the bestselling book by Heidi Murkoff, and also featuring Jennifer Lopez, Dennis Quaid, Cheryl Cole and Chris Rock ? looks at love through the eyes of five interconnected couples as they experience pregnancy and childbirth.

Kendrick and Crawford were one of the couples with some steamy moments in the film. But the reality wasn't quite that great, Kendrick said.

"The scene where we kind of make out on the hood of a car, it all looks pretty sexy and cool and fun, but I would not recommend trying to do that," she said. "It is uncomfortable. My legs were covered in bruises the next day. So I hope that it looks really nice, but it was actually quite a painful experience."

Director Kirk Jones gave high marks to Diaz, saying she was "phenomenal" in the scene where she gave birth.

"The concern as the director is always that you turn up on set, and an actress doesn't want to give her all because she'll be thinking, 'I don't want to look too sweaty, I don't want to look too red, you know, I don't want to really go for this,'" he said. "But she went for it, in a big way, yeah."

Diaz's onscreen partner Matthew Morrison also praised her, this time for her dancing skills.

"There's this one part where she wraps her legs around me, and I have to spin her around, and I said, 'Hold me tight because I don't want to, like, drop you and it's gonna help with me turning you around,'" he said. "And she squeezed me so hard I couldn't even breathe. It was, like, 'Damn it, let go, let go.' She's so strong, she's so strong."

Singer and former "X Factor" judge Cole takes on her first acting role in the movie as a judge in a celebrity dance-off contest.

Diaz gave her a thumbs-up, saying, "She played it beautifully, she was fun and entertaining and she provided a great energy for the set."

"What to Expect When You're Expecting" open in the U.K. on Friday.

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How Precious Is Food? ? Whitelaw

There is a restaurant review by Pete Wells in the New York Times Dining Section dated May 23, 2012. It is a review of the highly regarded and very expensive seafood restaurant, Le Bernardin. I love food, and I don?t mean to pick on either Mr. Wells or Le Bernardin. I am sure it is great, and as a once in a lifetime treat or celebration perhaps there is justification. It also exists for those with expense accounts, or who have the financial ability to ignore the price.

What struck me as somewhat funny when I read the article was the following:

?A few are flat-out luxurious, like a small boulder of caviar nested inside a heap of sea urchin on a carpet of little gnocchi. I blinked my eyes a few times at the $70 supplement on top of the $125 set price for four courses at dinner. Then I decided not to worry, because a chance like this might not come along again. A year from now the sea urchin and caviar, along with almost everything else on a menu of nearly 40 items, may have made way for a new crop of thrills.?

Then again a year from now Mr. Wells might not be a reviewer for the NY Times on an expense account and actually may have to pay the freight at the restaurant. Clearly, Mr. Wells needs to do this for his job and he recognizes the extraordinary costs of eating at this restaurant. Nonetheless, I could not help thinking about my post about UNICEF?s Tap Project, which raises money so that children could have water to drink. If $1 provides a child with 40 days of clean drinking water, then the $70 supplement would have provided 2800 days of clean drinking water: over 7 and half years in just a few bites. My mouth gets dry, not watery just thinking about it.

Everyone should enjoy themselves and can splurge. I am sure Le Bernardin does a lot of good social work, so maybe they can contribute to a good cause the profit that they make on this food item.

I would also like to know if Mr. Wells could recommend a good carpet cleaner for the ?carpet of little gnocchi?. They are so hard to find these days. Neither food, nor food reviews, need to be so precious.

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Tuesday, May 22, 2012

24 Frames: The Films of Wes Anderson

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Why I read the blogs I read

I follow a ridiculously huge (and constantly increasing) number of blogs. I use Google Reader to manage this addiction and divide my reading list into three categories: writing and blogging; weight loss, health and fitness; and other blogs I like.

I suspect I spend as much time reading blogs as I do writing my own posts. This can be quite stressful as it means I need to allocate A LOT of time to blog-reading (and commenting) each and every day. In addition, because I?m such a control freak / perfectionist, I get even more angsty when I don?t get all unread blog posts cleared in a day. (Note that I used to be ? and sometimes still am ? the same in the workplace. I?d get all of my emails actioned and be about to leave for the day and another email or two would pop up. And I?d grapple with the ?do-I-leave-it-for-tomorrow?? argument versus my guilt over leaving things un-actioned. And? yes, I do realise the idiocy of this as one DOES have to draw the line somewhere!)

I'm blogging this.I keep vowing I?ll cut down on my blog-reading and indeed, I?m starting to not-comment as much? if I can?t relate to the post (which is the case with a lot of kid-related topics) or if I don?t really have a relationship with the blogger in question, I?m more prone to just read and delete.

Time is limited so; while there are some bloggers on whose posts I will comment NO MATTER WHAT, others I will respond to only if I really have something to say. And then of course I simply ?lurk? around other blogs, poised to comment when the time?s right.

Overall I decide which blogs I?ll add to Google Reader based on a number of factors, but ? obviously ? it?s predominantly about the writing and content!

I cannot recall where (cos I read and comment on so many bloody blogs!!!!) but I recently had a blog comment exchange with someone about the type of blogs I prefer to read. This is something I?ve been mulling over because I?m wondering a bit about my own blogging future and the types of posts I should be / could be / am writing.

When it comes to health and fitness / weight loss blogs, I must confess that those I least like are those which involve a detailed race recap or training summary featuring kilograms or pounds lifted, numbers of sets and times per kilometre. Etcetera. I can understand that time trials and acknowledging increased weights? lifted is important to many, but the figures mean nothing to me and ? as a result ? my care factor is minimal. In fact, I could not honestly tell you the weight I lift in my Pump Class; rather I just know what weights (in terms of size) I put on the bar. (Usually the two middle-sized ones, except for triceps! See, I bet you?re jealous of the level of technical knowledge I possess, the attention I pay to my workouts, and my commitment to fitness supremacy!)

I suspect some of my antipathy towards these posts is?because I can?t relate to them on a couple of levels: in addition to my inability to understand WHAT they are talking about; they?re also usually written by people who are completely on top of their exercise, eating, weight loss and health. They?re often ?done? with their journey and sometimes cannot relate to those of us who care little about what we benchpress or training for half-marathons. ?They often cannot understand how some of us cannot lift ourselves off the sofa to get to the gym, or turn down a block piece of chocolate in favour of fruit.

Now, obviously I?m being glib but I don?t mean to ?diss? those bloggers or bloggers who write those posts occasionally (and I do follow many of them in a lurker-like way) -because I know that A LOT of readers ARE interested in that level of detail. Just not me. At this point in time.

While I?m on a roll? I?m not overly big on recipe / ?what I?ve eaten? blogs either, although I love seeing the beautiful pictures that others post of their meals and I get cooking-envy when I look at their masterpieces as I am far too lazy to try something new. But again? it?s a relatability thing for me. Even though I might bookmark a post thinking I ?could? indeed cook that myself, it?s a bit like the mountain of recipes I?ve cut out of magazines, now in overflowing boxes which never see the light of day!

So, now that I?ve offended a number of bloggers and been overly opinionated; what do I?(most) like?to read you ask?

I?ve realised that, when it comes to health and fitness blogs, I like to read posts which have a personal element. I don?t expect this in posts about writing or blogging, as I?m happy for them to be educational or technical; but it?s important for me ? as a weight loss / health and fitness aspiring blogger and industry amateur ? to be able to connect with what I?m reading.

It's true. I really do, although I've pondered on it a bit recently and experienced much self-doubt!

I follow bloggers from around the globe and it?s amazing how much I can relate to SO MANY of their posts. It makes the world seem a smaller and more comforting place. I love getting a sense of who the blogger is?- beyond their online presence.?Some of the bloggers I enjoy reading write incredibly well. Some write posts which haunt me for days. ?Then there are the posts that motivate me. And others that make me smile (or cringe) and nod knowingly.

I?ve been grappling with the ?why do I blog?? question of late. In short, I blog because I love writing. I happen to blog about dieting and weight loss etc at the moment because that?s central to where I?m at in my life. But it?s hard, as a blogger,?not to get bogged down in numbers of hits and site visits, wondering why I don?t get offered sponsored posts or advertising opportunities. And I find myself angsting about the lack of comments or the perceived level of disinterest in certain types of posts.

As I?ve been writing this it?s occurred?to me that perhaps what interests me as a reader is also what inspires me as a writer.?Hmmm?. more food for thought.

What sort of blogs or blog posts do you like to read?
If you?re a blogger, do you ponder on your style or your voice?

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Milwaukee Business Networking Opportunities: Structured Negotiation

By Michael Ferrell


Are you aware of what structured settlement means? Structured settlement literary means a financial incentive that enables specific amount to be rewarded at intervals of say on a monthly basis or per annum at times, this sort of payment could span for a life time.

With a structured settlement you can accept payments every months or on a yearly basis during specified years that is to be determined by the law court. From this the structured settlement specialists can easily determine the money you will need during your lifetime. They then put together a reasonable annuity design that will pay the recipient during the course of his existence.

Structured negotiation differs with people, especially based on their particular demand for it. Some people would probably choose that it will be considerable for them to collect large sums of money in a particular time, for instance per annum which can help take care of medical bills for every year.

Structured settlement being a package deal, originally appeared into existence in the 1970s and had its foundation from Canada. Right from then the idea has now rapidly migrated to the United States of America. Such method also has spread out to other countries around the world.

Do you know the benefit involved in using a structured settlement? This settlement offers payment that can be fixed for a definite time frame. Other business option such as bonds and stocks, savings account, real estate and other familiar terrains can not equal the safeness and the simplicity of structured settlement.

Structured settlement is quite becoming one of the popular means for people to get payment from court cases that were filed and won. If a law court has declared that you should be compensated a structured settlement is a good way to get your money.

A structured settlement is not only functional to use,but this also permits you to define what you want and how you want it. It is one of the most valuable advantages that come with by using structured settlement.

About the Author:

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Monday, May 21, 2012

?Hashtag App? Lets You Follow Twitter & Instagram Hashtags In One Interface

PoX4ORWXObGARWEBEaN4Pg-temp-upload.wbbbptca.320x480-75This is kind of handy - and just in time for TechCrunch Disrupt. The team at Lemon Labs just launched a new app called "Hashtag App," which lets you follow Twitter hashtags on your iPhone or iPad. But there are a bunch of apps for that, including Twitter itself, you say? Very true. That's why Hashtag App kicks things up a notch and supports Instagram hashtags as well. Fun!

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E-Spirations from Barbara Bartocci: What do reunions tell us?

My friend Jim Todd and I attended his 50th college reunion. As I listened to the bios being read and watched the grey-haired men and women stand and smile at former classmates, I wondered again: what is it about school reunions? Why get dressed up to renew your acquaintance with people you haven?t seen in 20, 40, even 50 years--and may not see again??

I think the person we really meet at reunions is ourselves. In the faces and stories of others we see a reflection of our own youthful dreams.? And we may ask: ?Has my life turned out as I once dreamed it would? ?

Initially, some might say no. Most lives hold surprises. And inevitably, some disappointments.?

But reunions can remind us also of how far we have come in our personal search for wisdom and greater understanding. Sometimes we learn the most from our greatest trials.?

It's certainly been true in my own life. So as I moved about at Jim's reunion, I thought, "This is fun, but oh, I'm so glad not to be as young and unformed as I was on the day of graduation." ?How about you? ?Would you say the same? ?

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Credit Card Thin Battery Is Perfect For Other Kinds of Emergency Charges [Power]

If you thought the American Express card in your wallet was the perfect tool for solving all of life's little emergencies, think again. This wallet-friendly backup battery can charge your iOS devices or serve as an emergency sync cable. More »


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The Garrano horse breed. | *A blog for Pets*


The Garrano, sometimes called the Minho, an ancient breed, descended from the same stock as the famous Sorraia.
The Sorraia lives mainly between the two rivers Sor and Raia, while the Garrano lives in North-Portugal, so they developed differently according to their habitats.

The Garrano mainly lives in the fertile regions of Minho and Tr?s-os-Montes e Alto Douro, and has probably had more outside blood influence it than the Sorraia.

Genetically related to other Atlantic horse breeds, it is generally believed that the Garrano is one of the ancestors to the Galician Pony and the Andalusian.

Recently, the breed has had infusions of Arabian blood, implemented by the Portuguese Ministry of Agriculture.

This has refined the breed, but the ponies have also begun to lose some of their primitive features.

The ponies are used for riding and light farm work. The military used them for pack purposes, and they are also good in harness.

The Garrano is an ancient breed of horse from Galicia and northern Portugal, mainly used as a pack horse, for riding, and for light farm work.

The ponies are strong and hardy, and very sure-footed with the ability to travel over steep and difficult terrain.
Need a vacation?
For their size they have great speed and are used in trotting races.

The pony now has some Arab-type traits, especially in the head which is fine, with a concave profile, although it can be heavy.

They have a long neck set on a straight shoulder. The body is short and compact, the hindquarters muscular, and the tail low-set. They have a deep and wide chest, hard hooves, and broad joints.

The pony is usually bay, chestnut or brown in colour and stands between 10 and 14 hh.
source :? http://en.wikipedia.org/wiki/Garrano

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Sunday, May 20, 2012

Feds say Colorado wildfire started on camp stove

LIVERMORE, Colo. (AP) ? Warm, dry weather hindered hundreds of firefighters battling a blaze in northern Colorado that federal officials say started with a camp stove.

The fire, which has grown to cover about 12 square miles, had prompted officials to evacuate about 80 homes, but all residents were allowed to return by Friday night.

Firefighters protected neighborhoods by burning grass, shrubs and small brush to prevent the wildfire from advancing toward homes. Crews got a boost as wind pushed the blaze to an area scorched by a previous wildfire, which slowed its growth.

The fire about 20 miles northwest of Fort Collins was almost half contained Friday evening. More than 500 firefighters, two planes and five helicopters were on hand to help fight the blaze that started Monday. No homes or buildings have been damaged. Three firefighters have suffered minor injuries.

The U.S. Attorney's Office said that James J. Weber of Fort Collins started the fire with an outdoor stove while camping in the Roosevelt National Forest.

U.S. Forest Service investigators say the 56-year-old Weber, a mental health counselor at Colorado State University, tried to stamp out the fire Monday but then fled as the blaze spread. He later reported starting the fire to the Larimer County Sheriff's Office, officials said. There is no cell phone service in the area where the fire started.

The Forest Service issued Weber a citation for causing a fire without a permit. He faces a $300 fine. However, the authorities also plan to pursue restitution for the blaze.

Weber's lawyer, Joseph A. Gavaldon, said that his client is praying with "hope that this gets under control."

Weber "is most concerned about what's going on now," Gavaldon said, adding that Weber is focused on the well-being of the firefighters, residents and wildlife in the area.

Gavaldon refused to comment on how the fire started or any events that followed.

The Colorado blaze was one of several burning in the West. Wildfires charred terrain in Arizona, California, Nevada, New Mexico and Utah.

The most significant blaze in Arizona has led to the evacuation of two communities in the northern part of the state, including a historic mining town about 85 miles north of Phoenix. The blaze had charred about 20 square miles of land by Friday night and destroyed three homes and a trailer. No significant injuries have been reported.

More than 600 firefighters supported by water-dropping helicopters are fighting the blaze.

Warm, dry weather and mountain wind have made the fire difficult to control, and containment was at 10 percent Friday night. But National Weather Service officials say the gusts are expected to die down considerably over the weekend, which should help fire crews make substantial progress.

Investigators say the fire started in a home on Sunday.

Other fires dotted Arizona but did not threaten any structures, authorities said.

In California, a blaze that started across the U.S.-Mexico border advanced into San Diego County, where it burned about 150 acres of brush. Crews expected to have the fire contained late Friday. No homes were threatened. No significant injuries were reported, and the cause of the blaze was under investigation.

In Nevada, a blaze grew to 27 square miles and threatened sage grouse and mule deer habitat. No homes were in danger, and no injuries were reported. The cause of the blaze was under investigation.

In New Mexico, firefighters battled a 410-acre blaze in Gila National Forest in the southwest part of the state. No structures were at risk, and no injuries were reported. Officials say lightning sparked the blaze Wednesday.

In Utah, rain and cooler temperatures helped slow a wildfire that burned nearly 2 square miles in the western part of the state. Firefighters hoped to contain the blaze by late Friday. No structures were threatened, and no injuries were reported. Authorities say the blaze was sparked yesterday by heat from a passing car.

In Colorado, Gov. John Hickenlooper declared a disaster, allowing $3 million of the state's emergency fund to be spent fighting the fire.

The blaze is charring a drought-stricken area of steep, rocky terrain scattered with dry ponderosa pine trees, grass and shrubs.

It was approaching a water reservoir of the city of Greeley, but officials said the supply hasn't been affected.

The area has seen several large fires in the past 12 years. A fire started by an abandoned campfire in 2000 scorched more than 16 square miles and destroyed 22 buildings.

A 2004 blaze started by a couple burning trash scorched nearly 14 square miles, destroying a home.

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Saturday, May 19, 2012

NEW Power Course: Kentucky and Tennessee Genealogy ...

Family Tree University Power Courses are designed to give you an intense dose of learning on one topic. You?ll have one week to go through about two hours worth of course materials. In the time it takes to watch a movie, you?ll give your research skills a huge boost, and come away with new tools and techniques that you can use immediately to find more ancestors.

In this course, you?ll learn all you need to know to successfully trace your ancestors in the old colonial frontier: Kentucky and Tennessee. Genealogists with ancestors in one of these states often discover they have roots in both, due to migrations, boundary changes and other historical factors. Whether you?re brand-new to doing genealogy in these states or have already begun your research in this region, this course will teach you tips, hints and resources to follow your family tree through Kentucky and Tennessee.

COURSE BEGINS: View upcoming course schedule for dates
COURSE LENGTH: One week
TUITION: $39.99 ($35.99 for VIP)

WHAT YOU?LL LEARN:

  • Essential state history that will influence your genealogy search
  • research strategies unique to Kentucky and Tennessee genealogy
  • details about the state?s key genealogy records and where to find them, online, on microfilm and in libraries
  • records availability for each county
  • tips for tracing Kentucky and Tennessee immigrants and pioneers, as well as military ancestors

WHAT YOU?LL RECEIVE:

  • Two one-hour video presentations, one on Kentucky genealogy records and research strategies and one on Tennessee
  • Two quick-reference PDF guides explaining Kentucky and Tennessee genealogy how-tos, fast facts, key websites and resources and a timeline of Kentucky and Tennessee history
  • Two in-depth PDF guides, each providing a historical overview, record highlights, reference map with county boundaries, bibliography of state resources and directory of archives, libraries and societies?plus a breakdown of what records are available in each county and where to get them?for one state

WHO SHOULD TAKE THIS COURSE:

  • Family historians who are doing research in Kentucky and Tennessee for the first time
  • Genealogists with Kentucky and Tennessee ancestors who need ideas to further their research or overcome Kentucky and Tennessee brick walls
  • Anyone with two hours to spare who wants to learn skills they can apply immediately

WHAT YOU?LL NEED:

  • This course assumes you understand the basics principles of genealogy. The first course in the First Steps series, Discover Your Family Tree, is a helpful foundation if you?ve never done genealogical research before.

?

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FACEBOOK IPO LIVE: The social network goes public

Electronic screens inside the Nasdaq stock market announce the listing of Facebook shares before the start of trading, Friday, May 18, 2012 in New York. The world's definitive online social network raised $16 billion in an initial public offering that values the company at $104 billion. (AP Photo/Mark Lennihan)

Electronic screens inside the Nasdaq stock market announce the listing of Facebook shares before the start of trading, Friday, May 18, 2012 in New York. The world's definitive online social network raised $16 billion in an initial public offering that values the company at $104 billion. (AP Photo/Mark Lennihan)

It's Facebook's big day.

The site, which was born in a dorm room eight years ago and has grown into a worldwide network of almost a billion people, is making the most talked-about stock market debut in years.

Here's some of what Associated Press reporters are finding. Check back all day for updates. All times EDT.

___

5:22 p.m.

ABOUT THAT $38 FLOOR

For most of the last half-hour of trading, Facebook was at, or pennies above, the offering price of $38 per share. But it never traded at $37.99, or at any other price that would have put it in the red for the first day.

No coincidence, said Jay Ritter, a finance professor at the University of Florida: The banks that underwrote the IPO put in enough "buy" orders at $38 to keep the price from dropping below that level.

Underwriters are allowed under regulatory rules to buy back, for 30 days, a certain amount of the shares they sell on the open market.

Ritter said that his research showed 9 percent of IPOs close at exactly the offering price on the first day, 16 percent of IPOs fall, and 75 percent increase in value.

Facebook made it into the "increase" category, but just barely.

? Pallavi Gogoi, AP Business Writer

___

4:56 p.m.

SEC LOOKING INTO NASDAQ GLITCHES

The Securities and Exchange Commission is looking into glitches in the trading of Facebook stock around the time of scheduled debut Friday on the Nasdaq Stock Market.

The glitches caused traders problems changing and canceling their orders and delayed the start of trading by about a half-hour. Nasdaq said around noon that it was "investigating an issue in delivering trade execution messages" for Facebook stock.

The SEC staff "will review the incident with Nasdaq to determine its cause and steps that will be taken to address it," agency spokesman John Nester said.

? Marcy Gordon, AP Business Writer

___

4:47 p.m.

NASDAQ ON GLITCHES

Nasdaq posted a message on one of its websites telling investors who had problems buying or selling Facebook stock between 11:11 and 11:30 a.m. to call Nasdaq before 5 p.m. with their order information.

Nasdaq went on to say:

"Our intention is to reach resolution of those trades today through an offline matching process If at the end of that process, a firm continues to have questions or concerns, the firm needs to submit a formal accommodation request to us through the normal channels. Those requests will be reviewed and ruled upon and further information will be forthcoming concerning those. This is a voluntary process and the normal accommodation rule process is available to those that do not want to participate will be made available."

___

4:26 p.m.

FINAL STAT CHECK

Facebook closed at $38.23, a gain of 23 cents, or 0.61 percent.

About 570 million shares were traded on its first day as a public company. For perspective, that is roughly equal to the combined trading volume of 28 of the 30 stocks in the Dow Jones industrial average ? every Dow stock except Bank of America and JPMorgan Chase.

___

4:16 p.m.

CHECKING BACK IN WITH AN EARLY INVESTOR

Alper Aydinoglu, the student at DePaul University in Chicago who got 50 shares via Etrade at $38, said that he was "disappointed with the first day of trading."

His gain on paper: $11.50.

Before Etrade's standard commission of $9.99.

He called it an excellent learning opportunity, though. Plus this: "On top of everything, I now have the bragging rights that I participated in one of the most popular IPOs of all time."

? Pallavi Gogoi, AP Business Writer

___

4:09 p.m.

ZUCK: PLAY ALONG AT HOME II

The closing stock price of $38.23, multiplied by a holding of 503,601,850 shares, gives CEO Mark Zuckerberg a stake worth $19,252,698,725.

And 50 cents.

___

4:02 p.m.

'LIKE KISSING YOUR SISTER'

There's the close on Facebook: $38.23.

All that excitement for a gain of ? 23 cents. And it took a rush of buyers in the final minutes to achieve even that. Facebook was hugging the $38 mark for much of the final hour of trading.

In theory, closing near the IPO price is good. It means that the banks that took the company public judged demand almost perfectly, and got the most money possible for selling stockholders.

But in practice, it's bad: The institutions that buy from the sellers ? typically big investors like hedge funds, mutual funds and pension funds ? have come to expect big profits on the first day.

"This is like kissing your sister," said John Fitzgibbon, founder of IPO Scoop, a research firm. "With all the drumbeats and hype, I don't think there'll be bar room bragging tonight."

? Bernard Condon, AP Business Writer

___

3:46 p.m.

ZUCK: PLAY ALONG AT HOME

If you want to figure up Mark Zuckerberg's wealth at the end of the trading day, here's the math: He still holds 503,601,850 shares of Facebook after the initial public offering.

If the stock closes at $38 ? and it is hovering just pennies above that level with about 15 minutes of trading left ? that would make Zuckerberg's stake worth about $19.1 billion.

? Barbara Ortutay, AP Technology Writer

___

3:30 p.m.

TEACHABLE MOMENT

The Associated Press spoke earlier with Ann Sherman, an IPO expert and associate finance professor at DePaul University, and asked her to check back in with her thoughts at the end of the trading day.

With Facebook almost back to its offering price of $38 per share, she said that even the best stocks can be over-hyped.

Sherman added: "From now on, I'll be able to use Facebook as the perfect example of what I tell the students in my IPO and venture capital class ? that even apparently hot IPOs can be risky to price, and that no company can perfectly control the timing of their offering."

? Pallavi Gogoi, AP Business Writer

___

3:23 p.m.

MAD MONEY

Earlier this week, Mad magazine imagined a Facebook stock certificate, complete with a photo of Mark Zuckerberg smiling from inside an oval, like George Washington on the dollar bill.

"Thank you for funding our ongoing effort to collect and control every single piece of personal information on the Internet," the certificate says. "Every photograph, every song, every social cause, every event listing, every opinion, every breathless description of a recently eaten pulled-pork sandwich."

Facebook is drifting back toward its offering price of $38. It's up just 10 cents for the day now as volume nears half a billion shares.

___

3:11 p.m.

TILL THURSDAY

Bruno del Ama, the CEO of asset management firm Global X Funds, said that he will wait five full trading days, until after the market closes Thursday, to get in on Facebook.

"On the first day you see a tremendous amount of volatility," he said. By the fifth day, investors should see more stability, he said.

He believes Facebook is here to stay: "Once companies have built a network, it's really difficult to displace them," he said. He added that while massive companies such as Google are trying to compete with Facebook, and may even have better technology, "we care about where our friends are."

? Barbara Ortutay, AP Technology Writer

___

3:02 p.m.

AN HOUR TO GO

Facebook stock is trading at $39.02, up a little more than a buck. Volume just passed 450 million shares.

It's another bleak day for the rest of the market, by the way. The Dow Jones industrial average appears headed for its 12th loss in the past 13 trading days. The Nasdaq composite, representing Facebook's stock exchange, is down 1 percent.

___

2:54 p.m.

BUT SERIOUSLY, FOLKS

Twitter users are joking about the Facebook IPO.

From Conan O'Brien: "Today, Facebook went public, just as MySpace's last user went private."

And from the Twitter feed of the website Someecards: "My favorite Facebook public offerings are still your beach photos."

? Peter Svensson, AP Technology Writer

___

2:29 p.m.

WE ARE THE ONE-QUARTER PERCENT

Conversations about the Facebook IPO accounted for 0.25 percent of all online discussion during the first part of the workday, according to NM Incite, a company that tracks social media traffic.

That may sound small, but it's an increase of 5,000 percent compared with the buzz about the Facebook IPO a month ago. It is also four times greater than the chatter for the LinkedIn IPO and 10 times greater than the Groupon IPO.

? Scott Mayerowitz, AP Business Writer

___

2:18 p.m.

POP CULTURE

Francis Gaskins, president of IPOdesktop, a market research company, said that it wasn't a bad thing that Facebook didn't get a "pop" on its first day, similar to what happened during the 1990s dot-com frenzy.

He said that most tech companies going public want a big rise in their debut to show they're "strong, dynamic companies standing out in the crowd" but that Facebook already has that image, and so may not care.

Gaskins said that the banks taking Facebook public have learned from the IPOs of social media companies in the past year and are better able to gauge demand and supply for a new stock.

He said a rise of 5 percent to 8 percent in this "tough market" is a success.

Facebook stock is up 5.5 percent as volume approaches 400 million shares.

? Bernard Condon, AP Business Writer

___

2:13 p.m.

ZUCK ON WHAT TODAY MEANS

CEO Mark Zuckerberg, speaking before he symbolically rang the opening bell for the Nasdaq from Menlo Park, Calif.:

"Right now this all seems like a big deal. Going public is an important milestone in our history. But here's the thing: Our mission isn't to be a public company. Our mission is to make the world more open and connected. In the past eight years, all of you out there have built the largest community in the history of the world. You've done amazing things that we never would have dreamed of, and I can't wait to see what you guys all do going forward."

___

2:05 p.m.

VITAL SIGNS

With two hours to go in the trading day, Facebook is at $40.50, or $2.50 higher than its offering price. Volume has just passed 380 million shares.

By comparison, Bank of America, frequently the most active stock in the Standard & Poor's 500 index, has traded only 155 million shares today. The next most active stock in the S&P, JPMorgan Chase, is at 59 million.

___

1:57 p.m.

THE RUSH FROM SMALL INVESTORS

TD Ameritrade, the online brokerage, reports that in the first 45 minutes that Facebook was trading, it accounted for a record 24 percent of trades executed by its customers.

By comparison, on its first day back on the stock market, in November 2010, General Motors represented 7 percent of overall trades on TD Ameritrade. For the LinkedIn IPO, in May 2011, the figure was 5 percent.

Steve Quirk, who oversees trading strategy at TD Ameritrade, said that about 60,000 orders were lined up before Facebook opened.

"The volume has been unbelievable even though the stock hasn't moved dramatically," Quirk said. "It's a hot topic in our chat rooms, and most people expected to see the stock move more than it has."

? Pallavi Gogoi, AP Business Writer

___

1:47 p.m.

UPDATE ON SOCIAL MEDIA STOCKS

Facebook stock is trading at about $41.25, a healthy gain of more than $3, but the gain is not translating to other social media companies, especially those with ties to Facebook.

LinkedIn is down 3.3 percent, Groupon is down 6 percent, and Zynga, which is trading again, is down more than 8 percent.

? Bree Fowler, AP Business Writer

___

1:23 p.m.

CALIFORNIA DREAMING

Gov. Jerry Brown of California must not have seen "The Social Network."

In an appearance on "CBS This Morning," Brown said that his state is the land of innovation and that it was where Facebook was invented. He added: "Not in Texas, not in Arizona, not in Manhattan and certainly not, you know, under the White House or the Congress."

But interviewer Charlie Rose pointed out that CEO Mark Zuckerberg and others developed the site at Harvard University, all the way across the country in Cambridge, Mass.

Brown responded that the Facebook inventors quickly came to California, "where all the other innovative people are."

? Juliet Williams, AP Sacramento bureau

___

1:16 p.m.

EXPERIENCING THE FACEBOOK IPO ON FACEBOOK

Facebook's IPO has Wall Street abuzz. But what about Facebook's 900 million users?

Some were debating whether they should get in on the buying frenzy. Others were guessing the closing price. Several were lamenting that they hadn't thought to invent the social media site themselves.

A few treated even the company like a person, congratulating it on the public offering as they might a friend on the birth of a child.

"Hey Facebook! Have a good first day on the stock market," a swimming pool maintenance and repairman from Petaluma, Calif., wrote from a mobile device. Within two hours, eight other Facebook users had "liked" the post.

Not all Facebook users were obsessed with the company's entrance to the stock market. The went along with their everyday lives, posting photos of drunken debauchery that they might one day regret, weighting in on the presidential election, celebrating Haitian flag day or just welcoming the start of the weekend.

? Scott Mayerowitz, AP Business Writer

___

1:05 p.m.

NASDAQ ON THE DELAY

Seconds before noon, with demand for Facebook stock overwhelming, Nasdaq issued a message on one of its websites saying that it was "investigating an issue in delivering trade execution messages" from the Facebook IPO.

Nasdaq initially planned the first trades of Facebook stock for 11 a.m., then 11:05 a.m. The stock opened at about 11:30.

Facebook is trading at about $41, or $3 higher than its offering price. Volume is approaching 320 million shares traded.

? Tali Arbel, AP Business Writer

___

12:55 p.m.

A FUND MANAGER WEIGHS IN

Chris Brown, manager of the Pax World Balanced mutual fund, made a roughly $14 million investment when his $1.9 billion fund acquired private shares of Facebook on a secondary market before the IPO.

As shares traded publicly for around $40 at midday Friday, Brown said the rise from the stock's $38 opening price was unsurprising.

"Going into the IPO, there has been a lot of skepticism from investors, in particular institutional investors, questioning anything from whether the price of the stock is fair, to whether Facebook can successfully monetize and sell ads," he said.

"We're long-term investors. It's nice to have the stock up for one day, but it's only one day. It's hard to extrapolate much as to the future of the company."

In coming days, Brown expects plenty of ups and downs for the stock, as investors assess a company whose prospects are hard to pin down because of its evolving business model.

"You're going to see obviously an extreme amount of volatility over the next week as people evaluate the stock," Brown said.

? Mark Jewell, AP Personal Finance Writer

___

12:50 p.m.

THE OUTSIDER'S VIEW

"I'm part of the 99 percent. I don't buy stock shares," Jerry Urban said as he waited for a bus in Baltimore. "I wish them good luck. Tell them to stop selling my information."

Facebook stock is at about $40.50, or $2.50 higher than its offering price.

? Alex Dominguez, AP Baltimore bureau

___

12:24 p.m.

SHOULD YOU BUY? A VIEW FROM ONE BANKER

Facebook stock is up about 6 percent from its offering price. More than a quarter-billion shares have been traded.

Blessing Oguguam of Nashville, Tenn., a vice president in business banking for Wells Fargo who has worked in commercial lending for 15 years, said he was not comfortable buying Facebook stock:

"I'm thinking it's great for now. But 10 years from now, is that crave still going to be there? So if I go ahead and invest now, I know Facebook is not producing any product. It's just a social media site. So in 10 years to come, if this hype dies down, then what happens to my investment?"

? Lucas L. Johnson II, AP Nashville bureau

___

12:19 p.m.

WATCHING OTHER SOCIAL STOCKS

Some recent quotes from other social media stocks:

LinkedIn: Down 2.2 percent.

Groupon: Down 6 percent.

Zynga: Down 13 percent, and apparently halted. Its last trade was about 40 minutes ago.

___

12:17 p.m.

ELSEWHERE IN TECH LAND

It's a good day for some other big-name technology stocks.

Stock in Yahoo is up more than 5 percent after a report from All Things D, a website devoted to technology news, that Yahoo was close to selling part of its valuable stake in the Chinese Internet company Alibaba Group.

Apple, which has fallen more than $100 per share from its all-time intraday high of $644 on April 10, is up 1.3 percent at $537. Google is up 0.3 percent at $624 per share.

Meanwhile, Facebook has nudged back over the $40 level, and volume has surpassed 250 million shares traded.

___

12:02 p.m.

BACK UP FOR THE DAY

Facebook stock has climbed back to about $40 as trading volume surpasses 220 million shares. The stock had opened at $42.05 and sunk back to $38, its offering price, but did not cross below that level. That indicates heavy buying interest in the stock at $38.

___

11:50 a.m.

DRIFTING BACK TOWARD $38

Facebook stock, which opened with a gain of about $4 over its offering price of $38, has steadily drifted lower in the first half-hour of trading. It is hovering now at about $38. Trading volume is closing in on 200 million shares.

___

11:47 a.m.

150 MILLION SHARES

Facebook's trading volume is surging. It passed 150 million shares traded about 15 minutes after its debut on the Nasdaq. The price has drifted back toward the offering price and is now at about $39, a rise of $1.

The stock of another Internet company, Zynga, responsible for the popular FarmVille game on Facebook, appears to be halted for trading after it plunged minutes into the Facebook debut. There is no immediate word on why.

___

11:38 a.m.

BIG VOLUME

Facebook topped 100 million shares traded in the first four minutes after its debut on the Nasdaq. By comparison, Amazon.com has traded about 2.2 million shares today and Google about 2 million.

Seven minutes after its first trade, the stock was hovering at about $40, a $2 gain over its offering price.

___

11:32 a.m.

FACEBOOK STOCK OPENS

More than 80 million shares have traded in the first minute at the Nasdaq. The stock opened with a jump of about 11 percent, at $42.05, or $4.05 higher than the listing price.

? Seth Sutel, AP Business Writer

___

11:28 a.m.

REPORT OF DELAY AT NASDAQ

The Wall Street Journal reports that traders are experiencing problems changing and canceling their orders for Facebook stock ahead of the debut. There is no immediate comment from Nasdaq.

___

11:19 a.m.

SNAGGING SOME SHARES

Alper Aydinoglu, a student at DePaul University in Chicago, said that he got 50 shares via an Etrade account that he opened specifically to buy Facebook shares.

"It's my first IPO experience," Aydinoglu said.

He added: "I bought the stock for a couple of reasons. No. 1, there's so much hype about Facebook and everybody is going to be getting in on it, so there will likely be a huge pop in the stock today. Another reason is that Facebook is a great company. Mark Zuckerberg created something huge."

He said that if the stock rises 15 percent to 50 percent, he may sell half and keep the rest. If the stock drops, he said, he plans to get out altogether.

? Pallavi Gogoi, AP Business Writer

___

11:07 a.m.

WAITING IN TIMES SQUARE

People are huddled outside the windows of the Nasdaq site in Times Square, waiting for the stock to open. People are holding up cell phones and cameras pointed at the Nasdaq board, waiting to get a picture of the first price change.

? Joseph Pisani, AP Business Writer

___

11:02 a.m.

A WARNING FROM GERMANY

A German data protection official has warned Facebook investors that the site's $38 starting share price is based on practices that may breach European privacy rules.

Thilo Weichert, data protection commissioner for the northern German state of Schleswig-Holstein, said shareholders should be aware that if European privacy authorities have their way, "Facebook's business model will implode."

Weichert was quoted by German daily Frankfurter Allgemeine Zeitung on Friday saying Facebook could be ordered to stop transferring user information to the United States.

Facebook's IPO prospectus warns investors that its business is subject to "complex and evolving U.S. and foreign laws and regulations regarding privacy, data protection, and other matters" that could harm its business.

___

10:52 a.m.

THE ARGUMENT AGAINST JUMPING IN

The banks helping take Facebook public want us to value this 8-year-old upstart at as much as $104 billion, more than Disney or Kraft Foods, though those companies earn three and four times more. That top valuation is also more than 100 times Facebook's earnings last year, versus 13 times for the average company.

At such a high price, it will take years for this so-called earnings multiple to fall to a more reasonable level, and that's assuming the company can maintain its torrid earnings growth.

To make money in Facebook, you're betting that other buyers will be just as willing as you to hold their nose at the valuation, and keep doing so for years.

Facebook grew its earnings 65 percent last year, faster than at most companies, so you should pay more for it than you would the typical company. But how much more? Profits at Apple grew 85 percent last year. Its stock is trading at 13 times earnings per share.

? Bernard Condon, AP Business Writer

___

10:47 a.m.

THE REACTION ONLINE

Facebook's IPO was trending on Twitter, but it wasn't the No. 1 item. God, a retiring Chicago Cubs pitcher, Kanye West's new film and Haitian Flag Day all were trending higher in the U.S. at 10:30 a.m.

Down at No. 9 was "$FB," a tag used to talk about the offering. At the top of the list? The hashtag "ThingsWeAskGod2helpUsWith," along with news about the possible retirement of Cubs pitcher Kerry Wood and "Cruel Summer," the name of Kanye West's short file that will debut at the Cannes Film Festival.

The IPO was No. 2 in trending Google searches, right after the death of disco queen Donna Summer.

? Scott Mayerowitz, AP Business Writer

___

10:40 a.m.

AT INTRADE, BETTING ON A BIG FIRST-DAY GAIN

Intrade, the online betting market, is getting in on the early Facebook action. Its top item for bidding is a wager on Facebook's share price at the close of the first day of trading.

Based on its orders to date, Intrade said that the market is predicting a 77 percent chance that the close is $45 or higher. A closing price of $45 would represent a first-day gain of 18 percent for the stock.

The odds that the price would close at $60 or higher were only 15 percent. But there was a widespread assumption the stock would finish up for the day. Intrade put the odds of a close of $40 or higher at 92 percent.

To bet on a prediction, you need to open and fund an account at Intrade.com.

? Dave Carpenter, AP Personal Finance Writer

___

10:33 a.m.

ONE ARGUMENT FOR BUYING

Facebook will sell on the open market for 20 times the company's projected 2012 revenue, based on its IPO price of $38. Google, by comparison, is trading at about six times its projected revenue for this year.

But Facebook hasn't been as aggressive as it could have been about selling ads or finding other ways to make money where its visitors, on average, dwell for an average of 6? hours per month, according to comScore Inc.

Instead of ramping up revenue, Facebook has concentrated on attracting users ? an emphasis that is bound to pay off.

Facebook also has a big personnel advantage: Sheryl Sandberg, hired as the company's chief operating officer in 2008. She played a key role in expanding Google's advertising system during its first few years as a publicly held company, a period when the company's stock hit its peak so far.

? Michael Liedtke, AP Technology Writer

___

10:24 a.m.

THE RIPPLE EFFECT: OTHER IPOs?

Ann Sherman, an expert on initial public offerings and an assistant professor in the department of finance at the DePaul University, said that the IPO will lead other technology companies to go public.

"Facebook is unique in so many ways, but its IPO will certainly inspire other companies to try an IPO if they are already thinking of it," she said.

But other companies won't get a reception anything like Facebook's, she said. They will face much more muted investor demand, like that for Groupon and Linkedin, she said.

? Pallavi Gogoi, AP Business Writer

___

10:15 a.m.

A POP FOR THE NASDAQ

The stock market is flat so far, but it's a good day for one stock in particular ? Nasdaq OMX Group, which operates the Nasdaq Stock Market.

Facebook announced in April that it would list its shares there, under the stock ticker symbol "FB." The Nasdaq is also home to Google and Microsoft.

Stock in Nasdaq OMX Group is up 1.7 percent for the day. The Nasdaq composite index is up just 0.06 percent.

___

10:04 a.m.

MORE FROM THE NASDAQ SITE

In Times Square, people walking by are taking pictures of the giant Nasdaq billboard, which today features the Facebook logo. Some are "checking in" to the Nasdaq on Facebook.

Frederick Nolde, 31, of Richmond, Va., is in New York for meetings. He said that he bought 100 shares of Facebook through E(asterisk)Trade. He thinks the company is worth $100 billion, but he said the real question is how Facebook performs with mobile users.

"If they can figure that out, they'll do well," he said.

? Joseph Pisani, AP Business Writer

___

9:56 a.m.

STATUS UPDATE

On Mark Zuckerberg's Facebook page, under recent activity, was this, posted shortly after 9:30 a.m. EDT:

"Mark listed FB on NASDAQ."

___

9:52 a.m.

VIEW FROM THE NASDAQ

At Nasdaq's streetfront location in Times Square, Dennis Hitchings, a retiree from Columbus, Ohio, was peering through the window at Nasdaq's board of constantly changing stock prices.

He said that he doesn't think Facebook is worth $100 billion ? "They don't have the revenue" ? but he did say he would buy the stock at $38.

? Joseph Pisani, AP Business Writer

___

9:39 a.m.

TALE OF THE TAPE

How Facebook stands up against one of its Internet rivals, Google, based on the most recent available data:

Annual revenue ? Google $38 billion, Facebook $3.7 billion.

Advertising revenue ? Google $36.5 billion, Facebook $3.2 billion.

Annual net income ? Google $9.7 billion, Facebook $668 million.

Employees ? Google 33,100, Facebook 3,500.

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9:33 a.m.

THE OPENING BELL

Wearing his trademark hoodie and standing before a huge crowd in Menlo Park, Calif., CEO Mark Zuckerberg symbolically opened trading on the Nasdaq Stock Market.

Facebook stock won't begin trading until later in the morning. The broader market opened slightly higher, with the Nasdaq composite index up about 10 points, or 0.3 percent.

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9:27 a.m.

SOME PERSPECTIVE ON MARKET VALUE

The IPO price values Facebook at $104 billion. By comparison, here are the top five companies in the Standard & Poor's 500 index by market value, based on Thursday's closing stock prices:

Apple, $496 billion

Exxon Mobil, $383 billion

Microsoft, $250 billion

IBM, $229 billion

Wal-Mart Stores, $210 billion

? Seth Sutel, AP Business Writer

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9:15 a.m.

FLASHBACK: GOOGLE'S DEBUT

The last technology stock to go public with this level of attention was Google, which made its debut Aug. 19, 2004. Here's how The Associated Press covered it:

SAN JOSE, Calif. ? In the most highly anticipated Wall Street debut since the heady days of the dot-com boom, shares of Google surged nearly 20 percent on their first day of public trading Thursday as the quirky Internet company completed its much-hyped initial stock offering.

Despite the first-day jump, the debut generated much less money than the company envisioned after it launched an unorthodox auction designed to open the stock beyond large investors who typically get first crack at new stock issues.

Google shares finished the day at $100.34, up 18 percent, and the stock offering raised $1.67 billion. The company originally hoped to open at between $108 and $135, generating as much as $3.6 billion and making the company worth up to $36 billion.

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8:54 a.m.

THE RIPPLE EFFECT: CALIFORNIA CASH

Besides minting Internet billionaires, the Facebook IPO should provide a little help for the cash-starved state of California.

The state's nonpartisan Legislative Analyst's Office says the IPO will generate $1.6 billion to $2.6 billion for the state through the middle of next year as shareholders cash in their stock.

California badly needs the money: Gov. Jerry Brown said over the weekend that the projected state deficit has swelled to $15.7 billion for the coming fiscal year. In January, it was projected at $9.2 billion.

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8:48 a.m.

POP AND DROP

Several of last year's must-have IPO stocks aren't exactly must-haves anymore.

Pandora, an Internet radio company, went public June 15 at $20 a share. You could have bought the stock during the day for $26. It's now trading under $11.

Groupon, the online daily deal company, priced its stock at $20 a share on Nov. 4. It traded above $31 the first day and is now under $13.

And LinkedIn, a social network for professionals, more than doubled from its $45 offer price within minutes of hitting the market last May 19. It reached $122.70 on the first day before closing at $94.25. It's back to about $105.

? Dave Carpenter, Personal Finance Writer

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8:41 a.m.

THE KID BILLIONAIRE

CEO Mark Zuckerberg is selling about 30 million shares of Facebook as part of the initial public offering. At $38 each, he pockets $1.15 billion. He will remain Facebook's largest shareholder, will more than 32 percent of Facebook's total shares. At the $38 share price, his stake in the company is worth $19.1 billion.

Zuckerberg will control the company with 56 percent of its voting stock as a result of agreements he has with other shareholders who promise to vote his way.

Here's his bio:

AGE: 28. Born May 14, 1984.

RESIDENCE: Palo Alto, Calif. Grew up in Dobbs Ferry, N.Y.

EDUCATION: Philips Exeter Academy, class of 2002. Studied computer science at Harvard University before dropping out.

PROFESSIONAL CAREER: Co-founded Facebook in his Harvard dorm room in 2004. Has served as CEO since.

FAMILY: Mother, Karen; father, Edward; sisters Arielle, Donna and Randi Zuckerberg.

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8:30 a.m.

NEXT STOP: 1 BILLION

Have a look at how explosively Facebook has grown. According to the company, this is when the site passed milestones for its number of active users, defined as someone who logs on at least once a month:

1 million ? End of 2004.

5.5 million ? End of 2005.

12 million ? End of 2006.

20 million ? April 2007.

50 million ? October 2007.

100 million ? August 2008.

150 million ? January 2009.

175 million ? February 2009.

200 million ? April 2009.

250 million ? July 2009.

300 million ? September 2009.

350 million ? End of 2009.

400 million ? February 2010.

500 million ? July 2010.

608 million ? End of 2010.

750 million ? July 2011.

800 million ? September 2011.

845 million ? End of 2011.

901 million ? March 2012.

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HEDGE FUND VIEW: HE'S IN

Andrew Schneider, a hedge fund adviser and CEO of San Francisco-based Schneider Family Office, was busy selling shares of Apple and LinkedIn on Thursday to free up cash for buying Facebook.

He planned to spend at least $20 million, or 8 percent of his firm's liquid assets.

"You've got 900 million users, and you've got real solid revenue, and the company is earning money," Schneider said.

He's not concerned about plowing such a large proportion into one company: "We feel very strongly and very comfortably about this." Nor is he rattled by General Motors' announcement that it would stop buying display ads on Facebook. He calls that "a very, very small amount."

Schneider pointed out that there were naysayers when Google went public in 2004, priced at $85 a share. It closed Thursday at $630.

"A lot of people went on the short side of Google when it opened," said Schneider, who is also CEO of Global Hedge Fund Advisors. "And boy, were they wrong."

?Christina Rexrode, AP Business Writer

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HEDGE FUND VIEW: STEERING CLEAR

Whitney Tilson said that his hedge fund, T2 Partners, avoids newly public companies as a rule because companies tend to go public only when things are going well.

T2 Partners prefers to look for battered stocks that it can scoop up cheaply. It bought more stock in JCPenney this week. Tilson admits, though, that avoiding initial public offerings doesn't always work. Google, he says, "turned out to be a great deal."

Tilson said he expects Facebook's stock will rise over the long term. Facebook, he says, "does look and smell a lot like Google."

? Christina Rexrode, AP Business Writer

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INSTEAD OF A RED CARPET, RED INK

Facebook isn't getting much of a welcome to the neighborhood.

Thursday was one of the worst days of the year for stocks. The Dow Jones industrial average dropped 156 points and has fallen 11 of the past 12 days, mostly because investors are nervous about turmoil in debt-burdened Greece.

The Nasdaq composite, representing the stock exchange where Facebook will trade, fell 2 percent on Thursday. The composite was up almost 20 percent for the year at the end of March, but that gain has withered to 8 percent.

? Erin McClam, Financial Markets Editor

Associated Press

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