A good copywriter will make your life a lot easier and get you much more bang from your advertising buck. They can also provide you counsel and guidance. But selecting a copywriter from the pages and pages of search results can appear a daunting way to start?.
To Outsource or Not to Outsource. A prelude. You may contemplate doing the writing your self to save money. But just before you sit down to a blank sheet of paper, it?s worth evaluating how a lot your time is worth and adding this to the income you will generate using a professional copywriter. Usually speaking, copywriters have a strong return on investment which is great for your bottom line.
1. Ask Your Contacts For a Recommendation. If someone you trust has had success with a copywriter, you will cut out a lot of work from the procedure!
2. Don?t Worry About Geography. If you would prefer to meet your copywriter, look local but do not ignore the range of talent that?s obtainable outside of your city. Working remotely, across states, countries and time zones is extremely easy with the help of email, fax & skype.
3. Feel About What You Want To Obtain. If you do not know exactly what you want produced, knowing what you want to attain will help a great copywriter suggest a couple of ideas to suit your spending budget. Don?t be afraid of a copywriter suggesting some thing diverse, as it may just save you dollars long term!
4. Look Through Their Portfolio. Some copywriters will specialise in certain areas, and you don?t necessarily want hire an SEO internet specialist for Direct Mail campaign. Have a look through a copywriter?s portfolio to check that they have performed projects comparable to yours just before.
5. Discuss Fees Upfront. Most copywriters will not have their fees on their internet site, as pricing is generally dependant on a number of factors. And prices will vary between copywriters. You need to be able to get a ball park figure after a brief conversation with a copywriter, and a written quote after discussing a lot more detail.
6. Get the Details Sorted. Misunderstandings are awkward and potentially costly so it?s worth making positive you?re across all the details of the contract. A few areas to cover off are:
Exactly what is covered in the agreed project? i.e. 4 page brochure + 1 page letter
Agreed delivery dates?
How several revisions are included?
How are further revisions charged?
Is proofreading included?
What details do you want to supply so the copywriter can meet the deadline?
7. Be Ready to Be Particular With Your Feedback. Although most copywriter are practised at teasing out what you mean by ?It?s just not what I had in mind?, you will save time and be happier with the end outcomes if you can articulate what you like and do not like about the drafts produced by your copywriter.
8. Stick to the payment terms. A dependable copywriter is somebody worth keeping around and making positive you pay within the payment terms agreed will guarantee your business relationship continues and grows (along with your marketing results!)
9. Trust Your Instincts.
Source: http://www.staticwiki.org/9-tips-on-finding-a-great-business-copywriter.htm
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